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Buy Gas = Free Tacos
By JD Bluefield | June 25, 2008
Free Tacos! Free A couple nights ago I found out that tomorrow, Thursday, June 26, Jack In The Box will be giving away two free tacos when you show them a receipt for the purchase of gasoline. Since most run 24-hrs (not so in all Southern California locations… I’ve learned the hard way), it will run midnight to 11:59pm Thursday. If you like to visit the site and verify, Jack in the Box created a web page with a the TV-ad to explain the nitty gritty details. So dig through that receipt pile and find a gas receipt, any gas receipt, as they won’t accept copies.
Nothing is free: Keep in mind though, you still expend gasoline driving there. So if there isn’t a Jack’s on the way home or nearby, you may not be saving much, if anything. I have two locations my drive home, so that 4 free tacos that I’ll be picking up. Your arteries are also going to pay a toll, 160 calories per taco. So run to the nearest Jack’s to credit yourself those calories, save gas and get free tacos! In my opinion, this is a geniusly diabolical marketing strategy by Jack’s. You get people to look up the nearest location, free always sets up an enjoyable experience, 99% of people will order more food than the tacos (I and some of my readers will make up the 1%), and its sets up a relationship that Jack’s your friend by relieving you from the gas situation. Contrary to what you may be thinking at this point, I am not a shareholder in Jack’s (JBX), but their shares did rise when word of these free tacos was released. As a single male in 18-35 demographic, I’m obviously a big fan of their food. But as an investment, I don’t have any intention of loading up on Jack’s stock. McD’s and surprisingly KFC have a much wider foothold in the global food market, which I think is where the real growth will come from. Jack’s also faces many competitors in the large-greasy-cheesy burger market (e.g. Carl’s Jr., Hardee’s, etc.).
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